Enthusiasts around the world are celebrating Intellectual Property Day. This important day of observation is meant to raise awareness about the role intellectual property rights (patents, trademarks, industrial designs, copyright) play in encouraging innovation and creativity. It is always observed on April 26th because it coincides with the date on which the Convention Establishing the World Intellectual Property Organization entered into force in 1970.
What is Intellectual Property (IP)?
Simply put, intellectual property or IP is a creation or an idea made real. A person or company most often owns these ideas, which are considered valuable assets.
Worldwide, IP rights are agreed to and enforced by various organizations and treaties, including the World Intellectual Property Organization (WIPO), World Customs Organization (WCO), World Trade Organization (WTO), United Nations Commission on International Trade Law (UNCITRAL), European Union (EU), and Trade-Related Aspects of Intellectual Property Rights (TRIPs). In the United States, The Office of Intellectual Property Enforcement advocates for the effective protection and enforcement of intellectual property rights around the world.
The Importance of IP for Businesses
According to Simon Webster, CEO of CPA Global, “for many companies, their intellectual property portfolio is the largest asset they own, responsible for as much as 70% of their corporate value. It is also playing an increasingly significant role in mergers and acquisitions. For example, Google acquired Motorola for $12.5 billion before selling the company to Lenovo (minus its valuable IP in smartphone technology) for $2.91 billion.”
Every business possesses IP assets, whether they are aware of it or not.
ShooWin’s Patented Reservation Market Gives Sports Fans a New Way to Access Tickets
Imagine this: The World Series is four months away and you are sure your team is going to make it. You have always dreamed of taking your son to the game and watching your favorite team win. But, you don’t want to spend all that money on tickets, airfare, and hotel rooms until you know, FOR SURE, your team is going.
“The scenario outlined above happens all of the time. That’s why ShooWin’s IP is so impressive — it addresses all of these common problems for sports fans. It removes the uncertainty and stress all of us sports fans face when our favorite teams advance through the post season,” says David Lane, CEO of ShooWin.
ShooWin’s marketplace allows the fan to buy a guaranteed reservation for a ticket to a post-season game where the teams are not yet determined. If the team doesn’t make it, the fan only pays for the reservation.
Currently, ShooWin is offering reservations for highly anticipated games such as:
2018 NBA Eastern Conference Finals
2018 NBA Finals
2018 Stanley Cup Finals
2018 World Series
2019 CFP National Championship
2019 Super Bowl LIII
ShooWin takes their value proposition a step further — whenever possible, ShooWin offers its tickets at face value instead of price gouging like many others on the secondary market. “We believe in giving fans access to the best experiences at a fair price. It’s about building a relationship with our customers and having them become our champions,” says Lane.
This is ShooWin’s biggest year and there are big expansion plans on the horizon. According to Lane, “ShooWin will be taking advantage of its expanded IP portfolio and adding additional offerings like hotel rooms and pre-game hospitality packages. Our fans are looking for a complete experience and we are going to deliver that to them.”
Imagine being able to plan a trip to the World Series — pay a nominal fee to reserve game tickets, hotel rooms, car rentals, and airfare — all without having to fully commit until you know your team is actually going!
To learn more about how ShooWin works, visit www.ShooWin.com.